Pornography is clearly one venue that grows economically, no matter how horribly others markets are progressing. The industry definitely was started for men, and continues to target men over women. There are more videos available that are targeting women, but often times, these videos target couples and are bought by women because the majority of women buy videos that depict some aspect of “real” sex.
Searching online and using only one search engine, I was able to retrieve 21,000,000 results for the word “pornography” and 217,000,000 for the word “porn.” I am certain that any combination of other words could open the doors to even more possibilities. And all that is available in the real world just makes viewing sex between strangers, more or less, unavoidable.
It is obvious that this market originally targeted men, who needed to masturbate, since the videos of each couple ran just long enough for guys to rub one off. During that time, a couple of core shots were filmed including blowjobs to dominating positions to the grand cumshot finale. And it is clear that this industry still targets men.
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This market spent decades exploring various types of fetishes and expanding in every which way possible, except for making more videos that target female customers. Instead, the market first turned to couple-oriented videos, assuming that men would purchase them. But this was when the market realized that there is a world full of women.... who will.... buy.... pornography.
Even with this knowledge, there has yet to be any extensive expansion in this area. Many involved in the porn industry believe that even though this market is growing, they are not willing to take a risk and profit from women at the same level that they profit from men.
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Men and women are different and have different needs sexually. Since the choice for what women can realistically use is relatively limited, a lot of women are purchasing couple videos.
The couple videos and videos that target women mainly show “real” sex shots and not simply what looks good on a camera. The later is easier to accomplish, unfortunately, there seems to be a large percentage of men, who whole-heartedly believe that what is being done on camera is what “real” sex should be like. And with every shot basically involving the same thing, as previously described, they also believe that all women need the same, in order to be pleased.
“Real” sex shots are not always easily viewable through a camera, but anyone that has ever tried to please his or her partner knows one when he or she sees one. And people, mainly women, that prefer these shots are not simply interested in seeing two perfectly enhanced bodies go at it in pretty surroundings that are more interested in looking good in each shot then having sex.
There are some female producers, directors and such working hard in the porn industry, in order to change the focus. More people are willing to risk putting all of their money into fetishes that are still targeted towards men, and riskier than developing more female (non-couple) targeted porn. Those that are successful providing what women want are simply profitable because the female pornography consumers are still virtually ignored overall.
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